Free guide for Metro Atlanta home service businesses

The 6 Proven Marketing Systems

Most home service businesses don't need more marketing. They need the right systems, built in the right order. This short guide shows you all six, and where to start.

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What's inside

  • The R6 pyramid: the six systems, from R1 Reliability to R6 Reach, and why their order matters.
  • The four big shifts (search, social, mobile, and AI) changing how customers choose local businesses.
  • One section per system, each with a quick self-check question to spot what you're missing.
  • Why Reach comes last: why spending more on ads before the other five systems are in place usually wastes money.
  • What to do next, once you know where your gaps are.

Who it's for

Owners of local service businesses around Atlanta: HVAC, plumbing, roofing, electrical, landscaping, cleaning and similar trades. It's written for busy owners, not marketers. No jargon, and nothing to buy.

From Eric

I'm Eric Mathieu, and I run Business Buzz Media. I wrote this guide because I kept seeing good Atlanta businesses spend money on marketing that couldn't work yet, because something underneath it was missing. The guide is the same framework I use with clients. Use it on your own, or bring your questions to a call.

Eric MathieuBusiness Buzz Media

Want to see where your business stands?

Take the free R6 Audit. Answer 48 quick questions about your marketing, then go over your results with me on a free 30-minute call.

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